The Pricing Conversation When You Sell Yourself

When you're a fractional executive, the pricing conversation is particularly delicate. Unlike traditional roles, where pricing is often standardized, fractional work is tailored to each client's needs, making the discussion about rates more complex.

Read More
We Are Selling 847 Unique Products, And Counting

As new challenges emerge in the business world, our network grows, adding new leaders with the expertise required to navigate these challenges. This dynamic approach ensures that we can always provide the right leader for any situation, no matter how specific or complex.

Read More
The True Cost of Frugality in Sales Comp

After a few too many conversations with business leaders about the interplay between their budget constraints and challenges finding/keeping good salespeople, I thought to write this -- from the point of view of THAT business leader. 

Read More
The Start-up Dilemma - How Much to Spend on Sales and Marketing

Tackling the complex start-up dilemma requires balancing funds for development and marketing. Essential to grow but tricky to allocate wisely. Focusing on either development or marketing presents **a start-up dilemma** with founders needing to carefully weigh investment strategies.

Read More
Avoiding the Assumption Trap in Sales: Key Strategy for Success

Assumptions have a significant impact, both personal and professional. In the sales world, making assumptions can lead to missed opportunities and strained client relationships.

Read More
The Hidden Sales Force: Why Everyone Is in Sales

Everyone is in sales, whether they realize it or not. Sales, at its core, is about influence, persuasion, and the ability to convey value. It's about presenting ideas in a way that resonates with others and motivates them to take action. When viewed through this lens, it becomes clear that sales permeates every aspect of our personal and professional lives.

Read More
Understanding the Difference Between a CRO and a VP of Sales

As I meet with growth-minded Founders, Owners, and CEOs, one of the frequent topics we delve into is understanding the difference between a VP of Sales and a Chief Revenue Officer (CRO).

Read More
The Fractional Sales Leader's Balancing Act: Consultative vs Hands-On

One theme that arises when talking to Fractional Sales Leaders is the balance between a consultative approach and hands-on involvement in their client assignments. This delicate equilibrium is crucial for delivering value, driving results, and fostering long-term client relationships.

Read More
How Fractional Sales Leadership Can Transform Your Sales Strategy

Navigating the complexities of business growth is a daunting task for startup founders. Sales management, in particular, presents a unique set of challenges. Enter fractional sales leadership.

Read More